Millennials are on the threshold of becoming the most powerful force in the consumer market. A recent US report on the Millennials‘ annual purchasing power indicates an estimate of $200 billion of direct purchasing power and $500 billion of indirect…
millenials
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Millennials Want To Work At Organizations That Focus On Purpose, Not Just Profit By Ariel Schwartz
23 February 2015Views: 1,064Millennials have taken on an almost mythic air in our country. We project on them both the worst—they’re all lazy and apathetic!—and the best—they’re all progressive and caring—about our society. It’s important to find out how they’re actually shaping our…
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brands and culture
The Millennial Parent How Baby Love Influences Their Values And Buying Habits By Natalie Mas
12 February 2015Views: 955Millennial parents are far more pragmatic and down-to-earth than they are thought to be. In fact, Barkley argues that over the next 20 years, this generation will transform the notion of a household. learn more in howcoolbrandsstayhot The Millennial Parent…
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The Millennials’ exercise preferences are shaping the fitness industry, as the benefits of diet and exercising become increasingly well-known.The following fitness brands and products have become successful through incorporating Millennial preferences learn more in howcoolbrandsstayhot How Millennials stay fit By…
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According to a recent Future in Focus report, by 2017 the Millennial generation, also known as Gen Y, is predicted to surpass the boomer generation in spending power and become the most active spenders of the first half of the…
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talk the trends
Is Your Company Ready ?Millennials Will Become The Majority In The Workforce In 2015 By Sydney Brownstone
13 November 2014Views: 942Young people are clashing with traditional working environments, but soon they’re going to be all the workers. Does the environment need to change, or do they? learn more at fastcoexist Is Your Company Ready ?Millennials Will Become The Majority In…
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The criteria for hiring salespeople have changed dramatically over the past decade. Customers don’t look for salespeople that want to control the conversation anymore; they look for reps that are data-driven, solution-oriented, and empathetic learn more in business to…
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A new generation of “fun, fearless females” armed with smartphones is boosting Cosmopolitan’s website traffic and driving a digital makeover for the US women’s magazine best known for steamy sex tips. learn more in ft Cosmopolitan aims for mobile millennials…
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Millennials were highlighted as a key segment for brand loyalty programs, with 68% of 20- to 34-year-olds saying they would change where they shopped if it meant getting more program rewards. learn more in emarketeer Millennials a Top Target for…
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brands and culture
Traditional or Digital Ads? Millennials Show Mixed Feelings by emarketer
28 April 2014Views: 1,001Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about…