Born between 1980 and 1994, millennials have some important differences from their generational neighbours, Gen Z, born between 1995 and 2015.In this post we’ll explore six key ways they’re different, and how your brand can connect with the upcoming powerhouse…
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Millennials are feeling disillusioned with democracy. This is why By Jannet Barrie
16 December 2020Views: 533Satisfaction with democracy is falling fastest in 18 to 34-year-olds around the world.This trend is driven by inequality between the generations, according to a new report.Figures from the US Federal Reserve point to a growing wealth gap between millennials and…
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There is no group more intimately aware of this fact than our Millennials; a lifetime of over-connectedness has shaped them into down-to-earth realists who aren’t focused on price, but on purpose. If your brand values don’t align with theirs, you’re…
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5 ways to make millennial workers less stressed and more successful By Jane Burnett
7 December 2017Views: 988Millennials may be seeking purpose in their careers more than previous generations. Millennials feel accountable for many issues in both the workplace and the wider world. However, it is primarily in and via the workplace that they feel most able…
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Millennials use their devices for a wide range of activities, from paying bills to searching local businesses to interacting on social media and beyond. Predominantly, these activities are done through apps, as opposed to interaction with a more general phone…
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The Problem With Generational Segmentation in a Digital Age. In years past, segmenting your audience by generation may have been an effective method for targeting an identifiable lifestyle, common values, and shared behaviors, but the strategy seems to fall apart…
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What skills do millennial leaders value and what experience do they need? Review the infographic below to determine what characteristics the new leader will need as industries shift and new talent rises to the top. read more in digitalistmag The…
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You must pay particular attention to Gens Y and Z, which combined, will comprise more than 50 percent of the workforce in 10 years, according to the Department of Labor. Read more in brandquarterly Multi Generational Marketing By Kristin Kelley…
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The infograhpic below, however, makes a case for Instagram, finding that it’s one of the best platforms for attracting customers under the age of 35. read more in retail customer experience Are you using Instagram to attract millennials? was last…
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For adults, private groups augment the Facebook experience; for teens, private groups are at the center of how they use the platform. learn more in entrepreneur The Truth About Facebook and Millennials By Ann Handley was last modified: July 18th,…