metaverse

Plenty of technology at this year’s CES looked to sustainability and ways to lessen technology’s impact on the environment. One thing is for sure: The future of technology will be wild. Read more in Big Think 6 tech trends that…

While the metaverse is still a way off being fully interoperable , sci-fi is slowly becoming more of a reality, so companies are investing in the opportunities it presents. Read more in weforum The 3 main ways we are using…

Companies from Gucci to Walmart to Gap have launched activations on Roblox, ranging from well-designed virtual pop-up stores to interactive games. But is the metaverse just a virtual billboard for brands, or is there a way to connect real-world merchandise…

Nike is delving deeper into virtual with the beta launch of a platform for virtual products and creations,  The platform is enabled by Web3 — the concept of a new version of the internet based on blockchain — and allows…

An island country called Tuvalu, situated about halfway between Hawaii and Australia, has announced that it would upload itself to the metaverse in response to the dangers it faces due to climate change. Find out more in ZDnet One of…

When you think about a real-world vision of the metaverse, it’s really a union of the virtual and physical where they become much more deeply fused—where there’s a digital extension to everything that’s real. Read more in mckinsey Building an…

Going forward, the brand is relying on the basics: Clear purpose, strong messaging and creating connections with consumers. Find out more in marketingdive Invisalign’s Roblox activation sees over 2 million users By Aaron Baar was last modified: November 4th, 2022…

According a global survey by Ciena, a networking systems and software company, 71% of professionals can see the metaverse becoming part of existing work practices. Likewise, 40% think their business will move away from traditional, ‘static’ collaboration environments to more…

What is Metaverse: If one were to provide a workable definition, it would be the following: A metaverse is a series of interconnected and immersive virtual worlds that afford their users a sense of presence via agency and influence. Read…

iCommerce is not about just duplicating your physical store inside the virtual worlds. Brands that will follow that path will most likely not succeed. After all, the metaverse is not an additional marketing opportunity but an entirely new distribution channel…