Consumers can see a whole host of technologies are maturing: face recognition, voice recognition, image recognition. Taken together, these technologies make new forms of A-COMMERCE possible Read more in TrendWatching The Future Of Retail By David Mattin was last modified:…
Labeling a person a consumer reduces them to a single activity in their life: buying stuff. People who like corn chips do not walk around saying, “I am a buyer of corn chips.” Read more in strategy-business Forget B2C and…
Customer acquisition cost (CAC) and lifetime value (LTV), are among the chief metrics that endure investor scrutiny. Simply plugging numbers into the equations yielded by Google searches is often inadequate, and this could spell disaster when the financial model is…
In essence, the brand promise defines the whole business. It builds and inspires an emotional connection between your company and your clients. A compelling brand promise creates strong and meaningful relations with people. Read more in resourcecenter.infinit-o.com Driving Customer Loyalty…
Not disclosing information customers want to know will destroy opportunities to foster loyalty. Think about visiting a product’s site and not being able to find pricing information. You don’t think, “I’m just going to dig a little deeper,” but rather,…
Thinking mobile as a standalone channel to approach customers is wrong. Brands should expand their mobile vision beyond the device, and consider finding ways to deliver a personalized shopping experience in every channel during every phase of the consumers’ journey.…
Brands are important and significantly valuable to companies because it gives legal property rights exclusive to the company, providing security for sustained future revenue, and gives the company strong competitive advantage in marketing. Read more in dreambox Why Are Brands…
Brands, especially large brands with an established following, are already ahead of the game when it comes to driving social change. By mobilizing their consumers and investing in the resources to support the mission, they’re in a great spot to…
The next generation of branding will not start with creative but rather experience design.It starts with understanding the behavior, aspirations, and values of different of people. Then aligning your work and investments in technology, to deliver meaningful and shareable experiences,…
Responding to a more empowered buyer requires not only process adjustment but cultural ones as well. Recalibrating an organization towards a more customer-centric view is easier said than done. Read more in brandquarterly Brands And Customers Who Will Win? By…
