geolocation

Retailer’s app must contain functionality that’s compelling enough to convince consumers to download it and use it in the store. For example, Home Depot solved a major customer pain point — difficulty finding items without the assistance of a store…

Brick-and-mortar retailers are looking to the internet for inspiration to improve the in-store experience. Online cookies, pixels and social logins track the shopper across the web, offering insights that ecommerce sites in turn rely on to advertise and merchandise effectively.…