You might think that wearable tech is entering its mature. Not so, there are still plenty of exciting startups marking their mark, whether it’s hydration monitoring or hybrids, women’s health or personal safety. As you’ll see, it’s not just new…
customers
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Sixty percent of people think chatbots will make companies feel less human. Computer-driven bots will become more human-feeling, to the point where the user can’t detect the difference, and will interact with either human agent or computer bot in roughly the…
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Responding to a more empowered buyer requires not only process adjustment but cultural ones as well. Recalibrating an organization towards a more customer-centric view is easier said than done. Read more in brandquarterly Brands And Customers Who Will Win? By…
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Same day delivery. Omnichannel consistency. Personalization. Each of these elements drive cost, often massive cost. Supermarkets used to get shoppers to do their own product picking and delivery. read more in mikeanthony Unilever Strategy To Win Consumer Goods Wars By…
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Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations Read more in Digitalistmag Social Customers Are Changing Your Business By Geetika…
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When it comes to using multiple engagement platforms, another 34 percent of marketing organizations use two to three, while 7 percent juggle 10-20 platforms read more in venturebeat Stop siloing your customers By VB staff was last modified: April 14th,…
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A 5-foot-tall autonomous robot, OSHbot, is helping customers find items they need, and help store managers with inventory tracking. “Hi, I’m OSHbot,” he said in a monotone voice. “I can help you find things in the store. What are you…
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The most important impact of great customer experiences is loyalty. Shoppers would be more loyal to stores that provided their personal top three customer experience benefits. learn more in retail customer experience 4 Elements Of Retail Customer Shopping Experience was…
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2016 will be a year of action for companies. It will be the year that the companies that thrive will be those advancing down the customer obsession path — while those that downplay their customers’ needs will start to wither…
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Our world isn’t just about creators and consumers anymore. There’s a new entity gaining influence rapidly — the curator. Curators are needed when there are too many creators wooing the consumer learn more in falkblogging wordpress 2015 Marketing Predictions by…