brand

It’s inevitable that every company must be out there battling for market share, but you don’t really want to be in a situation where the competition is so stiff that any potential upside is eroded away in the process—―a scenario…

If brand values are just words and companies feel no compunction to not say one thing and do another, then when do advertising agencies become liars for hire? Read more in warc Brand is a strategy By Faris Yakob was…

Beyond their individual micro-needs, NextGen cares deeply for their community and our planet, and are more likely to support brands that employ environmentally-friendly, sustainable business practices. Read more in How cool brands stay hot  It’s not about price, it’s about…

The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept Read morein insider-trends 47 Best New Retail…

Although excitement about digital ecosystems is growing, executives still don’t fully understand what makes a particular digital ecosystem successful. We reveal five factors common to successful digital ecosystems. Read more in BCG  What Does a Successful Digital Ecosystem Look Like?…

Amazon and Google enable shopping through their voice assistants, and major retail players, including Target, are doing the same through partnerships with these platforms. The voice space is quickly growing, and soon we’ll see many more retailers create apps that bring…

“The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them,” .In the 21st century, the great brands will inspire people around something bigger than just consumption…

if you produce the right kind of strategic content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through and over time, build a relationship with those audiences that pay brand dividends.…

In 2018, expect to see companies employ AI in increasingly creative ways on social media. Already, ad platforms are capable of testing hundreds of variations at once–tweaking imagery and wording to automatically identify which ads are performing best and put…

For the launch of its 2018 range, Ikea’s most loyal customers were given the chance to star in their own personalised catalogues. Read more in gdrinsight  IKEA turns its customers into cover stars with its personalised catalogues By Matilde Ricon…