Sensory stimulation is a common retail strategy. Beyond the obvious benefits inherent in the beauty and fragrance retail space, some fashion retailers have found that introducing scent into stores can increase shopper intent to purchase, including Nike, which says this…
More brands are selling their perfumes online, where customers can’t smell them. But a bottle is worth a thousand sniffs. The bottle’s design, in other words, speaks to the hand-crafted perfume inside—even the bottle toppers tell a story. Read more…
More than 60 per cent of consumers saying they would stop using a brand if they found it to have “unethical practices”. But difficulty comes in defining these unethical practices. With almost three quarters of those questioned saying they found…
It looks like a typical conference room. But the L’Oréal Beauty Lab, as it’s referred to internally, is stacked with virtual reality glasses and installed with a VR screen that occupies a full floor-to-ceiling space on the wall. Two other…
The ability to compose a unique product versus pacing a store floor has inspired a new generation of startups to take aim at the beauty industry. These companies are reimagining how we purchase everything from nail art to hair products.…
