audience

If we tell the right story, both the storyteller and the listener end up with a much bigger picture. We don’t have to debate who is right; we come to a mutual understanding, and that leads us to more creative…

The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…

if you produce the right kind of strategic content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through and over time, build a relationship with those audiences that pay brand dividends.…

There’s a lifetime of learning to be found in stories, and another couple in learning to craft them. Techniques. Tools. Traps. There are very few shortcuts and none worth taking. Read more in firebrandtalent  The Art Of Storytelling : 5…

The key to Social Media Influencers’ success is clear: their influence. When they share or speak out on something, they’ve built enough of a reputation that people listen, engage, and often believe what they have to say. And many of…

Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two.  As Instagram and Snapchat bite at the heels of how we tell story, it’s more…

Companies that approach brand story like candidates do, encompassing all the elements of successful campaigns, are the ones that ultimately stand the test of time. Consumers are like voters: you want to win their business (votes) and keep believing in…

The Enthusiast Network, has nearly 150 million of these passionate individuals across its magazines, websites and social channels. It’s also one of the largest concentrations of what Mediamark Research and Intelligence calls “super influential consumers.” learn more in adweek Why…

These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force. learn more in contentmarketinginstitute 3 Things to Learn from the World’s 3 Most…