Brands are at a crossroads,there’s an early-mover advantage to experimenting and launching innovative services while others wait and see, but they need to walk before they can run.80% of brands will be using chatbots to interact with customers within the next four years – 36% are already doing so.Similarly, just under half (48%) are using automation technologies to enhance marketing, customer service and sales activities, with a further 40% planning to do so within the same time frame.
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