Online retailing has many advantages, which companies like Amazon have magnified with great success. Since the early 1990s, technology has enabled great leaps forward for e-commerce sites while the brick-and-mortar world has remained relatively stagnant. Yes, there are pockets of in-store innovation that have certainly improved the customer experience inside stores, but by-and-large the Web world retains a big advantage.
Cookies in the Store By David Dorf
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