Thinking mobile as a standalone channel to approach customers is wrong. Brands should expand their mobile vision beyond the device, and consider finding ways to deliver a personalized shopping experience in every channel during every phase of the consumers’ journey.…
Most of us don’t want to hand our phones over to anyone—no matter if it’s a family member or a stranger. What if there was a way you could share your phone with someone else without having to really relinquish…
In the U.S., a Synovate market research poll found that 72 per cent of Americans considered loud conversations in public places to be the worst habits of cell phone users. Now the new gripe appears to be iPhone 4S users…
History shows that new technologies often lead to increases in workforce participation for impacted sectors. Famously, since the introduction of ATMs in the late 1970s, the number of bank tellers and bank branch employees has actually increased—but the nature of…
Millennials use their devices for a wide range of activities, from paying bills to searching local businesses to interacting on social media and beyond. Predominantly, these activities are done through apps, as opposed to interaction with a more general phone…
Soon, major cities in the West will also catch up and ride the sharing wave even further. In the next few years, it will not be uncommon to use apps in order to rent a bike, visit a shop and…
Many teenagers are fanatical about being always available and are extremely uneasy if unable to contact their friends countless times each day.If the trend continues, young people will soon be incapable of forming and maintaining relationships without the help of…
Just how do major retailers use mobility data to stay competitive in this fast paced industry? In the retail industry, the movement of shoppers and prospective customers are of particular interest. With footfall data, you can determine other key metrics that are…
You might think that wearable tech is entering its mature. Not so, there are still plenty of exciting startups marking their mark, whether it’s hydration monitoring or hybrids, women’s health or personal safety. As you’ll see, it’s not just new…
When people think of a car, they think of the thing that gets them from one place to the next. New vehicles are being built with an increasing number of sensors. These sensors are not only measuring how the vehicle…
