There are many forms of marketing out there. Most of them fall into two categories: the ones that reach out to their target audience with emails, calls, newsletters and other forms of advertisements and the ones that use content-based material…
brands and culture
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Views: 1,043
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brands and culture
Stimulating Your Brain to Appreciate Art (Now Why Can’t They Do This for Product Design?) , by Christie Nicholson
8 March 2014Views: 991Over the last five years brain research has rapidly developed technologies for influencing and changing our thoughts, perceptions and feelings. The new field of optogenetics, for example, has proven that light delivered via fiber optics into the brain can change…
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brands and culture
5 Trends and Technologies Shaping the Future of Art by Kimbriel Dean
3 March 2014Views: 1,026What do you think our art will look like a few years from now? With the ever-accelerating rate of technological change, it’s impossible to accurately predict where we’re heading. There are too many unknowns, too many inventions and ideas that…
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2014 will be a BIG year for Digital Marketing. 80% of B2B marketers in AdAge’s annual survey plan to boost their digital marketing budgets this year, the highest proportion ever. learn more in the jerusalem post B2B Marketing in 2014:…
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brands and culture
Greenpeace urges luxury fashion brands to clean up production by 2020 By Sarah Jones
2 March 2014Views: 945International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories. learn more in luxury daily Greenpeace urges luxury fashion brands to clean up…
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brands and culture
Brands Aren’t Dead, But Traditional Branding Tools Are by Jens Martin Skibsted and Rasmus Bech Hansen
2 March 2014Views: 1,055Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the…
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Views: 935
What exactly is it that separates a business from a brand? Is it the number of locations? Is it revenue? Is it something you can measure in hashtags and retweets? What does one have to do before one can legitimately…
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Views: 1,214
Now perhaps you have heard of this before but I had not – not until I read the results of a survey of 300 marketers which revealed that three-quarters of them “believe this approach could replace existing types of advertising,…
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brands and culture
What Michelangelo Can Teach Us about Innovation and Competition by Daniel Burrus
1 March 2014Views: 984Michelangelo began to separate himself from the competition and he began his strategy to redefine sculpting. Therefore, he became the competition. learn more in huffingtonpost What Michelangelo Can Teach Us about Innovation and Competition by Daniel Burrus was last modified:…
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brands and culture
How can you meet the growing consumer demand for brand citizenship? by Anne Bahr Thompson
28 February 2014Views: 1,128Brand Citizenship is a holistic approach to fully delivering on a brand promise. It’s a concept that emerged from ongoing research into consumer’s changing relationships with brands. It sits at the intersection of leadership, loyalty and good citizenship and unifies…