I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists say that more has been learned about the brain…
After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Content. learn more in fastcocreate The 10 Commandments of Content by Scott…
After examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures this year. learn more in forbes Brand And Marketing Trends For 2014 by Robert Passikoff was last modified: February 22nd,…
One of the more interesting and potentially critical areas of commercial development in recent times is the connection between corporate and social agendas. Jon Miller explains how some of the biggest companies on the planet are now being driven…
AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key. “How are we supposed to judge…
What do Salvador Dalí and Jeff Bezos have in common? At first glance, besides sharing a passing resemblance, perhaps not much. But when you think about how artists and entrepreneurs develop and bring ideas to fruition, there are many similarities, especially when…
