I have been writing a lot these days about what shoppers of consumer packaged goods are looking for when it comes to mobile: time savings, cost savings, convenience (e.g., scan-and-bag) and an experience that is highly personalized.
I have also said that retailers and brands need to build mobile commerce applications that are all-in-one replacements for the store finder, the shopping list, the bar code scanner, the couponing app and whatever else savvy shoppers are firing up on their smartphones in the grocery aisle.
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